When it comes to ecommerce, SEO plays an important role in helping you to reach your target audience. SEO stands for Search Engine Optimisation and it is a process used to optimise websites and webpages in order to rank higher in search engine results pages (SERPs). SEO helps to increase visibility, which in turn leads to more traffic and higher conversions.

Ecommerce SEO involves optimising product pages, category pages and website content to ensure they are search engine friendly. This includes optimising titles, meta descriptions, headings, content, images, and internal links. Additionally, ecommerce SEO includes making sure that your website is properly indexed, and that it can be accessed and crawled by search engine bots.

Ecommerce SEO also involves optimising for keywords that your target audience is searching for. This includes researching and selecting the most relevant keywords for your products and website content and then optimising them. Additionally, ecommerce SEO involves building quality backlinks from relevant websites and directories.

By optimising your ecommerce website for SEO, you can increase visibility, drive organic traffic and increase conversions. Additionally, SEO helps to build trust with your customers and improve user experience, which can lead to higher customer loyalty and repeat purchases.

Overall, ecommerce SEO is an important part of any digital marketing strategy and can help to drive more traffic to your website and increase sales. By optimising your website, you can ensure that your website is visible to the right people and that it is properly indexed by search engine bots.