"Service Area-Type" Local SEO
Home services businesses: This includes plumbers, electricians, HVAC technicians, and other service providers who visit customers’ homes to provide services.
Cleaning services: This includes companies that provide house cleaning, office cleaning, or other types of cleaning services at customer locations.
Landscaping services: This includes companies that provide landscaping, lawn care, or gardening services at customer locations.
Delivery services: This includes companies that provide food delivery, package delivery, or other types of delivery services within a specific service area.
Personal services: This includes businesses like personal trainers, hair stylists, and massage therapists who provide services at customer locations.
For these types of businesses, it’s important to optimise their online presence for local search queries in the areas where they operate. This can include optimising Google Business Profile (formerly known as Google My Business) listings, creating location-specific landing pages, and targeting local keywords to help improve visibility in local search results. By implementing service area-type local SEO, these businesses can better connect with potential customers in their service area and increase their chances of being found online.
Service area businesses (SABs) often have unique challenges when it comes to local SEO. Traditional local SEO techniques are not always appropriate for these businesses, so a service area-type local SEO approach is necessary. Here are the steps involved in service area-type local SEO and the expected timeline and outcomes.
Step 1: Identify Target Areas
The first step is to identify the target service areas of the business. This will enable the SEO team to focus their efforts on the most important areas.
Step 2: Optimise Website
The website needs to be optimised for the target areas. This includes optimising the website for the target keywords and making sure that the content is relevant to the target service areas.
Step 3: Set Up Local Profiles
The next step is to set up local profiles on the major search engines. This will help to increase visibility and ensure that the business appears in the local search results.
Step 4: Publish Content
Publishing content related to the target areas is an important part of local SEO. This content should be optimised for the target keywords and should provide useful information to potential customers.
Step 5: Monitor & Adjust
The SEO team will need to monitor the performance of the website and make adjustments as needed. This includes analysing the performance of the website and adjusting the SEO strategy accordingly.
Timeline & Outcomes
The timeline for service area-type local SEO will vary depending on the size and complexity of the project. However, the expected outcomes should be increased visibility in the local search results, improved rankings for the target keywords, and more customers in the target service areas.
Do You Know Other Terms For Local SEO?
- Local search marketing
- Location-based SEO
- Geo-targeted SEO
- Regional SEO
- Map SEO
- Nearby search optimisation
- Location-specific SEO
- Neighbourhood SEO
- City-specific SEO
- Multi-location SEO
These terms are all variations on the same theme – optimising a website or online presence to increase visibility and traffic for local or regional searches. Which term you use may depend on your target audience or the specific focus of your SEO campaign. However, regardless of the term used, the ultimate goal of local SEO is to help businesses connect with nearby customers and increase their visibility in local search results.